Hello!
I'm Barbara Forato
Designer with 10+ years of experience in
Currently Product Design Lead enhancing user experience at Telefónica | Brazil.
CASE STUDIES
Customer loyalty plan for smartphone discount
Design Lead in the implementation of a loyalty plan for Telefónica | Vivo e-commerce customers to purchase discount smartphones. Revenue increase of 1.2 MM in its first month after release.
FULL CASE STUDY
Deploy of a new payment method
Design Lead in this project that aimed more comprehensive e-commerce payment methods with Pix implementation in Telefónica | Vivo, which enables transactions in less than 10 seconds.
REQUEST BY EMAIL
Studies to apply discount in combos purchase in Telefónica | Vivo ecommerce.
REQUEST BY EMAIL
Conducting studies and handoff of 'Download the App' component in Vivo Portal to encourage access.
FULL CASE STUDY
Lead Designer conducting studies and metric analysis to improve the usability of the filter component for Telefonica | Vivo's ecommerce showcases of the main categories.
FULL CASE STUDY
ABOUT
I'm a Designer Lead from Brazil
Design leader with over a decade of experience in strategic planning aiming process improvement for usability and user experience.
Collaboration with Product Managers, Product Owners, Engineering and stakeholders for strategic planning end-to-end solutions to meet business goals and increase company's results.
Currently leading Design processes for product development at Telefónica | Vivo, enhancing user experience and consistency for ecommerce mobile and web/desktop, collaborating in the most significant delivery of the new ecommerce to unificate all clients touch-points for B2C and B2B. Previously worked in renowned companies as Mastercard, Reckitt Benckiser and Latam Airlines.
Expertise
User Experience Design
Design Strategy
UX Research
Product Design
Market Research
Design Thinking
Prototyping
Education
IxDF - Interaction Design Foundation
Agile Methods for UX Design
UX Management: Strategy and Tactics
Design for a Better World with Don Norman
2024
Mergo
UX Design
2020
UCB - University of California, Berkeley
Professional Communication certified
2015
USP - Universidade de
São Paulo
Post-graduated in Digital Communication
2011
Centro Universitário
Belas Artes de São Paulo
Graduated in Graphic Design
2007
Experience
Telefónica | Vivo
Product Design Lead
2019 - to date
Improving user experience in Telefónica | Vivo through discovery process, research, data analysis and high-fidelity prototypes. Led solutions development for ecommerce unification.
Mastercard Brazil
Communications Analyst
2018 - 2019
Management of internal communications processes for employee engagement. Implementation of weekly newsletters and corporate TVs.
Reckitt Benckiser
Latam Communications Analyst
2015 - 2018
Yearly planning of communications and social network for company's profile and brands such as Vanish, Dettol, Harpic and Veet.
Latam Airlines
Designer Latam
2010 - 2014
Contributed to innovation of communication processes, studies for newsletter and intranet improvements.
Helder Marques
Former Manager
Barbara is an excellent professional, committed to delivering results and has a challenging profile. She excels at communication skills and navigates perfectly among different levels of hierarchy, has extensive knowledge of design tools, and is a great colleague to work with.
Vitor Preto
Former Trainee
I closely observed Barbara's leadership in strategic projects and she dealt with the challenges with ease, gathering hard and soft skills.
She is an example and inspiring professional. I am truly grateful of what I learned from her and for all our deliveries.
Mariana Zanetti
Former Intern
Barbara Forato is an extraordinary professional! I had the privilege of being managed and learning from a professional like her, devoted, responsible, proactive, who inspires and guides with empathy and willingness. A mentor that stands out by its teaching and expertise.